Samsiddhi '24
For the SAMC House Surgeon Association’s Samsiddhi ’24 convocation, AGG created a cohesive visual identity featuring a gold laurel motif, graduate silhouette, and open book mark, paired with elegant Devanagari-inspired titling to signal achievement and scholarship across print and screens.
The system was crafted to scale across stage LED, certificates, social posts, and AV slates, forming a consistent, celebratory brand language for all touchpoints during the ceremony.
Client
SAMC HSA 2023-24
Year
2024
Industry
Convocation
Role
Logo Design
Client's profile
Challenge
The brief required a standalone event mark that felt ceremonial and Ayurvedic in spirit while remaining distinct from institutional branding, with strong legibility on dark stages and variable resolutions.
The motion logo needed to convey gravitas without overpowering speeches or transitions, working seamlessly in looping pre-rolls and quick stingers for program segments
Solution
AGG developed a minimal, symmetrical crest using laurel leaves and a scholar icon over an open book, finished in warm metallic gradients for premium depth on black backgrounds, complemented by a refined Samsiddhi wordmark.
Deliverables
Vector masters: AI, PDF, SVG in CMYK and RGB profiles.
Raster exports: PNG (transparent), JPEG (black and light backgrounds), social-ready 1:1 and 16:9.
