Vinspair - Logo Design
Vinspair is an early‑stage tech startup seeking a distinct, energetic identity that signals momentum, human‑centric innovation, and growth within a crowded software market.
AGG developed a minimalist yet expressive mark derived from the keyboard “greater than” symbol, translating engineering culture into a friendly, forward‑moving brand system that scales across product, web, and pitch materials.
Client
Vinspair
Year
2025
Industry
Tech Startup
Role
Logo Design
Client's profile
Challenge
Express technical credibility without feeling cold or generic, while keeping the brand flexible for future products and sub‑brands.
Build a logo that reads as motion and progress, subtly referencing the letter “v” of Vinspair and evoking a human, upbeat personality that connects with customers and recruits.
Solution
Logo concept: A refined “>” shape becomes a dynamic figure in motion, paired with a dot to suggest a head conveying fly, success, and growth while hinting at the letter “v.” This bridges engineering shorthand with an approachable, human feel.
Visual system: Two‑tone green palette with dark grounding field and fresh accent for contrast, legibility, and energy; rounded, modern wordmark complements the geometric symbol and supports accessibility at small sizes
Deliverables
Logo files: primary, icon in color, black, white, and inverse (AI, SVG, PNG, JPG).
